The Copywriter
I’m not the creative who drew the short straw.
I’m the creative whose best drawings are finished Japanese puzzles.
I’m the creative who makes to-do lists and re-does them when I don’t like certain words.
I’m the creative who writes.
When I learned to ‘write’, I put down countless words on the Powerpuff Girls, the Backstreet Boys and my hippopotamus collection. Then, I discovered advertising.
Remember those cringy programs on ‘World’s Best Commercials’, where they blurred out the brands’ logos because they couldn’t advertise during a show..? Weirdly, that got me into advertising – and simultaneously helped me convince my parents to stay up far past my bedtime.
Now, about 16 years later, I’ve bagged both a BA and MA in advertising, gained a couple of years experience at small and big agencies and I still love how it keeps me up far past my bedtime. Not that TV-program, but the creative solutions to a brand’s problem.
During those years, I’ve had the pleasure to dive into various cultures. Amsterdam, New York, London and now Sydney. All places that are so similar and so different at the same time. It helps me deliver universal ideas in a place that feels like home and allows to keep up with my personal interests, whilst constantly having my view re-freshed in an attempt to get a grip on the subtle nuances of a city.
Being in a business where we try to change people’s behaviour, it’s incredibly inspirational to fully experience different cities’ habits.
I’m the creative whose best drawings are finished Japanese puzzles.
I’m the creative who makes to-do lists and re-does them when I don’t like certain words.
I’m the creative who writes.
When I learned to ‘write’, I put down countless words on the Powerpuff Girls, the Backstreet Boys and my hippopotamus collection. Then, I discovered advertising.
Remember those cringy programs on ‘World’s Best Commercials’, where they blurred out the brands’ logos because they couldn’t advertise during a show..? Weirdly, that got me into advertising – and simultaneously helped me convince my parents to stay up far past my bedtime.
Now, about 16 years later, I’ve bagged both a BA and MA in advertising, gained a couple of years experience at small and big agencies and I still love how it keeps me up far past my bedtime. Not that TV-program, but the creative solutions to a brand’s problem.
During those years, I’ve had the pleasure to dive into various cultures. Amsterdam, New York, London and now Sydney. All places that are so similar and so different at the same time. It helps me deliver universal ideas in a place that feels like home and allows to keep up with my personal interests, whilst constantly having my view re-freshed in an attempt to get a grip on the subtle nuances of a city.
Being in a business where we try to change people’s behaviour, it’s incredibly inspirational to fully experience different cities’ habits.