‘The Way’ is an ongoing campaign that puts the tag-line, 'The Way the earth connects', at the heart of Star Alliance’s communication. It highlights various benefits using the same high-end style and structure across various media.
Following the same structure, we’ve created bespoke content film for specific member airlines highlighting how .
For example, for EVA Air, Fang-Yi Sheu interpreted the Star Alliance network through her profession: modern dance.
As one of the founders of Afro-Jazz, Hugh Masekela performed exclusively for
South African Airways, inspired by Star Alliance’s Gold Status.
South African Airways, inspired by Star Alliance’s Gold Status.